Dubai Chocolate Bar Guide: Types, Where to Buy, Reviews, and How to Spot Fakes

Hey there, chocolate chaser! So, you’ve been sucked into the Dubai Chocolate Bar craze, haven’t you? This viral treat is popping off everywhere, from TikTok feeds to fancy dessert menus, and it’s got more hype than a reality TV reunion.

But hold up—before you sink your teeth into that pistachio-filled, knafeh-crunchy goodness, are you sure it’s the real deal? In a world full of fakes (we’re looking at you, sketchy knockoffs), we’ve got your back.

This blog is your ultimate guide to the Dubai Chocolate Bar—think of it as your treasure map to the legit stuff. We’ll spill the tea on the types, where to snag the real ones in the USA, what people are saying, and how to dodge those sneaky imposters.

Ready to become a Dubai Chocolate Bar pro? Let’s dive in!

What is a Dubai Chocolate Bar

The “Dubai Chocolate Bar” refers to a premium chocolate confection that has gained significant popularity, especially after going viral on social media platforms like TikTok in 2024.  

Here’s what defines a Dubai Chocolate Bar:

• Key Ingredients: It typically features a combination of high-quality chocolate (often milk, but also dark or white), crispy kadayif (also known as kunafeh or shredded filo pastry), and a rich pistachio cream filling. Some variations may also include tahini or other nuts.  
• Texture Sensation: A defining characteristic is the contrasting textures – the smooth, melting chocolate, the crunchy kadayif, and the creamy pistachio filling.  
• Middle Eastern Fusion: It’s celebrated for its innovative fusion of traditional Middle Eastern dessert elements (like kunafeh and pistachio) with the universally loved flavor of chocolate.  
• Visual Appeal: The cross-section of the bar often showcases distinct layers of chocolate, white drizzle, pistachio cream, and the shredded pastry, making it visually appealing and “Instagram-worthy.”
• Origin: The original version is credited to Fix Dessert Chocolatier in Dubai, with their “Can’t Get Knafeh Of It” bar.  
• Viral Trend: The popularity exploded due to social media influencers showcasing and reviewing these bars. This led to high demand and even, reportedly, temporary shortages of pistachio cream in some regions.
• Variations: Due to its popularity, many other brands and homemade versions have emerged, sometimes incorporating different nuts, chocolate types, or additional flavors like cardamom or rosewater.

So, in essence, a Dubai Chocolate Bar is more than just a chocolate bar. It’s a unique, multi-textured treat that blends Middle Eastern flavors with premium chocolate, gaining global recognition through social media buzz.  

Types of Dubai Chocolate Bars

1. 🥇 Pistachio Kunafa Chocolate Bar (The Viral Star)

This is the original. The Dubai Chocolate Bar that started the craze and went viral for all the right reasons.

What’s inside this famous bar?

• Milk Chocolate: A rich blend of cocoa butter, cocoa mass, sugar, and whole milk powder. Smooth, creamy, and indulgent.
• Pistachio Cream: Made with pistachios, sugar, milk, and a touch of palm oil. It adds a nutty, velvety layer that stands out.
• Roasted Kunafa: Shredded filo pastry (kunafa), roasted and soaked in sugar syrup, clarified butter, and a hint of salt. It brings the crunch and authentic Middle Eastern flair.

To keep things visually appealing, it includes pea green (E142) and sunset yellow (E110) food coloring. Because dessert should look as good as it tastes.

Nutrition Highlights (per 50g serving):

• Calories: 272
• Total Fat: 17.8g
• Sugars: 22.6g
• Protein: 3.1g

Yes, it’s rich. Yes, it’s sweet. And yes—it’s absolutely worth it.

Allergy Notice:

Contains dairy, gluten, nuts, and soy. May also have traces of sesame due to shared manufacturing facilities.

2. 👼 Angel Hair in White Chocolate

Light, dreamy, and sweet—Angel Hair in White Chocolate feels like dessert sent from heaven. It’s one of the softest, most delicate Dubai Chocolate Bars, and yes, it’s as lovely as it sounds.

What’s Inside?

• White Chocolate: Made with cocoa butter, full cream milk powder, lactose, and a hint of vanilla. It melts in your mouth like a cloud.
• Angel Hair (Gazel Al Banat): A fine, sugary mix of flour, glucose, and vanilla. Think cotton candy meets traditional Arabic dessert, with a gentle crunch.
• Color Pop: This one isn’t shy—it gets a glow-up with Carmoisine Pink (E122) and Brilliant Blue (E133) for that dreamy look.

Nutrition Highlights (per 50g serving):

• Calories: 252
• Total Fat: 12.3g
• Sugars: 34.3g (yes, it’s sweet—embrace it)
• Protein: 2.3g

Sweet, colorful, and melt-in-your-mouth magical.

Allergy Info:

Contains dairy, gluten, and soy. May include traces of nuts and sesame. It’s made in a shared facility—so check first if you have sensitivities.

3. ☕ Karak Chai in Milk Chocolate Bar

Meet the bold one. The Karak Chai Dubai Chocolate Bar is exactly what happens when your favorite spiced tea sneaks into a dessert and refuses to leave. It’s creamy, cozy, and full of attitude.

What’s Brewing Inside?

• Milk Chocolate: A smooth mix of cocoa butter, cocoa mass, and whole milk powder—classic and comforting.
• Coffee Cream: Yes, there’s a caffeine kick. With roasted coffee granules, cocoa, and creamy milk blends, this layer adds a bold, mocha-like twist.
• Vanilla Cream: Light, sweet, and milky. It smooths out the spice and brings everything together.
• Masala Powder: Here’s where it gets real. A warm, aromatic blend that gives this bar its signature Karak soul. Think cardamom, cloves, and that unmistakable chai flavor.
• Natural Brown Color: From cocoa and milk chocolate—no surprises, just that perfect warm tone.

Nutrition Highlights (per 50g serving):

• Calories: 283
• Total Fat: 19.2g
• Sugars: 22.7g
• Protein: 2.6g

This one’s not shy—it’s rich and flavorful. Exactly how Karak fans like it.

Allergy Info:

Contains dairy and soy. May include traces of nuts, gluten, and sesame due to shared processing equipment.

4. ❤️ Red Velvet in Milk Chocolate Bar

This one is pure drama—rich, velvety, and dressed to impress. The Red Velvet in Milk Chocolate Bar is dessert royalty. Bold on the outside, soft and cakey on the inside.

What’s Inside the Glamorous Bite?

• Red Velvet Sponge: A moist, cake-like layer made from red velvet cake mix, eggs, and a splash of oil and water. It’s fluffy, sweet, and full of flavor.
• White Chocolate: A creamy layer with cocoa butter, whole milk powder, and natural vanilla. Smooth and rich—this brings everything together.
• Food Colors: Dressed up with a hint of edible gold (E175) and Allura Red (E129). Because why not sparkle while tasting amazing?

Nutrition Snapshot (per 50g serving):

• Calories: 209
• Total Fat: 10.6g
• Sugar: 22.3g
• Protein: 1.6g

A little lighter than others—but just as indulgent.

Allergy Info:

Contains dairy, egg, gluten, and soy. May include traces of nuts and sesame due to shared equipment.

5. 🌱 Coffee Arabica in Milk Chocolate Bar

This one’s for the caffeine lovers—the Coffee Arabica Dubai Chocolate Bar is your dessert and coffee break rolled into one. Bold, crunchy, creamy, and buzzing with flavor.

What’s Brewing Inside?

• Milk Chocolate: A smooth base made with cocoa butter, whole milk powder, and a splash of vanilla. It’s rich, it’s milky, and it sets the tone.
• Coffee Cream: Made with roasted coffee granules, cocoa, and creamy milk. It brings the full-bodied Arabica vibe, no espresso machine needed.
• Dark Chocolate: For an extra kick. Deeper, bolder, slightly bitter—just enough to balance the sweet.
• Feuilletine Biscuits: Addictively crispy flakes for crunch. Think of it as the biscuit crumble you didn’t know you needed.
• Coffee Powder & Natural Brown Color: Doubles down on the aroma and visual appeal. Smells like a coffee shop, looks like heaven.

Nutrition Highlights (per 50g serving):

• Calories: 284
• Total Fat: 19.4g
• Sugar: 21.4g
• Protein: 2.8g

A rich bite with a powerful kick—ideal for afternoon slumps or late-night cravings.

Allergy Info:

Contains dairy, gluten, and soy. May contain traces of nuts and sesame due to shared equipment.

6. 🌾 Sesame Crunch in Milk Chocolate Bar

Simple. Nutty. Satisfying. The Sesame Crunch Dubai Chocolate Bar is all about that snap and surprise. One bite and you’ll realize—this combo works.

What’s Inside?

• Milk Chocolate: A classic base made with sugar, cocoa butter, whole milk powder, and a hint of vanilla. Smooth and creamy, it holds everything together beautifully.
• Biscamix: Think of it as a secret weapon—tiny biscuit crunches that make every bite more exciting.
• Sesame Seeds: Toasty, nutty, and oh-so aromatic. They add texture and a warm, earthy note that balances the sweet.

It’s like a sesame snack and a chocolate bar had a delicious baby.

Nutrition Highlights (per 50g serving):

• Calories: 276
• Total Fat: 17.6g
• Sugars: 19.2g
• Protein: 4g (the highest so far!)

Crunchy, balanced, and seriously addictive.

Allergy Info:

Contains dairy, gluten, sesame, and soy. May include traces of nuts due to shared manufacturing.

7. 🍫 Classic Belgian Mixed Nuts in Milk Chocolate Bar

Smooth. Crunchy. Timeless. The Classic Belgian Mixed Nuts Dubai Chocolate Bar is pure simplicity—done right. It’s your favorite milk chocolate bar, leveled up with nutty goodness.

What’s Inside?

• 40% Milk Chocolate: Rich Belgian-style milk chocolate made with cocoa butter, whole milk powder, and a soft touch of vanilla. Creamy, not too sweet, and totally satisfying.
• Roasted Almonds: Crunchy, warm, and perfectly toasted. These nuts add a deep, earthy contrast that balances the chocolate beautifully.

That’s it—just quality ingredients coming together like old friends.

Nutrition Highlights (per 50g serving):

• Calories: 289
• Total Fat: 20.6g
• Sugars: 19.5g
• Protein: 5.1g (the highest protein among the bars so far!)

Creamy meets crunchy—and it’s dangerously snackable.

Allergy Info:

Contains dairy, nuts, and soy. May include traces of gluten and sesame from shared production equipment.

8. 🍮 Muhallabia Dream in Milk Chocolate Bar

This bar doesn’t shout—it whispers sweet elegance. The Muhallabia Dream Dubai Chocolate Bar is inspired by the beloved Middle Eastern milk pudding, blending floral flavors and creamy textures into a truly luxurious bite.

What’s Inside?

• Milk Chocolate: A rich base made of cocoa butter, whole milk powder, and natural vanilla. Smooth, milky, and melt-in-your-mouth.
• Muhallabia Ganache: A dreamy mix of white chocolate, whipped cream, pistachio, and unsalted butter. Sweetened with glucose and trimoline, it’s light, luscious, and oh-so-delicate.
• Floral Twist: Rose petals and rose water bring that iconic aroma and subtle floral note that makes this bar feel like dessert in bloom.
• Colorful Touch: A blend of pea green (E142) and calcium carbonate (E170) adds visual flair, hinting at the pistachio richness inside.

Nutrition Highlights (per 50g serving):

• Calories: 267
• Fat: 17.8g
• Sugars: 20.8g
• Protein: 3.6g

Light yet indulgent—this bar leans into elegance over excess.

Allergy Info:

Contains dairy, nuts, and soy. May contain traces of gluten and sesame due to shared production lines.

9. 🍯 Nutella Kunafa in Milk Chocolate Bar

Nutella. Kunafa. Milk chocolate. It sounds like a dream—and luckily, someone made it real. The Nutella Kunafa Dubai Chocolate Bar is where hazelnut spread meets crispy Arabic pastry in the most indulgent way possible.

What’s Inside?

• Milk Chocolate Shell: A creamy, velvety outer layer made from cocoa butter, milk powder, and vanilla. It’s the perfect chocolate hug.
• Nutella Cream: Yes, the real deal—hazelnut and cocoa powder blended with milk powders and palm oil for that signature Nutella taste. Sweet, nutty, and oh-so-smooth.
• Roasted Kunafa: Crunchy shredded wheat pastry (kunafa), caramelized in syrup and ghee. Adds a beautiful crispy texture that contrasts the soft center.
• Color Magic: Tinted naturally with brown (from cocoa and milk chocolate) and a hint of Sunset Yellow (E110) for visual warmth.

Nutrition Highlights (per 50g serving):

• Calories: 266
• Total Fat: 16.2g
• Sugars: 22.7g
• Protein: 3.2g

Sweet, nutty, and surprisingly balanced for such a decadent combo.

Allergy Info:

Contains dairy, gluten, nuts (hazelnuts), and soy. May include traces of sesame due to shared production lines.

10. 🧂 Salted Caramel in Milk Chocolate Bar

Sweet. Salty. Irresistible. The Salted Caramel Dubai Chocolate Bar hits that perfect flavor balance. It’s the kind of bar that disappears mysteriously fast—and you won’t even be mad about it.

What’s Inside?

• Milk Chocolate: A creamy base made from cocoa butter, milk powder, and a kiss of vanilla. It melts smooth, with just enough richness to make you pause.
• Salted Caramel Core: Made with cream, white chocolate, butter, and a touch of salt. It’s gooey, golden, and dangerously addictive.
• Gold Color (E175): Yes, it actually shimmers a bit—because a bar this good deserves to sparkle.

Nutrition Snapshot (per 50g serving):

• Calories: 254
• Fat: 15.4g
• Sugar: 14.5g
• Protein: 2.1g

Satisfyingly rich without going overboard. This one’s got comfort written all over it.

Allergy Info:

Contains dairy and soy. May contain traces of gluten, nuts, and sesame from shared production.

11. 🥔 Pistachio Oman Chips in Milk Chocolate Bar

Sweet, salty, crunchy, and a little rebellious. The Pistachio Oman Chips Dubai Chocolate Bar isn’t just a snack—it’s an experience. This is the bar for those who think dessert should always come with a surprise.

What’s Inside?

• Milk Chocolate: A smooth, creamy blend of cocoa butter, milk powder, and vanilla flavoring. Classic, comforting, and the perfect base.
• Pistachio Cream: Rich and nutty with real pistachios, skimmed and whole milk, and a buttery-sweet finish. It’s green gold in a bar.
• Oman Chips: Yes, actual crushed potato chips—salty, crunchy, and full of that nostalgic snack flavor. A bold twist that weirdly works.
• Color Splash: Brightened up with Brilliant Blue (E133) and Allura Red (E129)—because who says chocolate can’t be colorful?

Nutrition Highlights (per 50g serving):

• Calories: 283
• Fat: 18.7g
• Sugar: 19.9g
• Protein: 3.9g

One bite and you’re hit with creamy, salty, nutty, and sweet all at once. Wild, but balanced.

Allergy Info:

Contains dairy, gluten, nuts, and soy. May contain traces of sesame from shared facilities.

12. 🥥 Coconut Kunafa in Milk Chocolate Bar

Tropical meets traditional in the Coconut Kunafa Dubai Chocolate Bar. It’s creamy, crispy, and coconutty—in all the best ways. If the beach had a dessert aisle, this would be on it.

What’s Inside?

• Milk Chocolate: The rich, creamy foundation made with cocoa butter, whole milk, and a hint of vanilla. Smooth and comforting with every bite.
• Coconut Cream: A tropical dream—coconut blended with cream milk powder, sugar, and palm oil. It’s sweet, rich, and lusciously soft.
• Roasted Kunafa: Thin, crispy threads of golden pastry add crunch and tradition. It’s the texture contrast you didn’t know you were missing.
• Color Boost: Hints of Sunset Yellow (E110) and Calcium Carbonate (E170) make it pop with warmth and appeal.

Nutrition Snapshot (per 50g serving):

• Calories: 272
• Total Fat: 17.6g
• Sugar: 12.4g
• Protein: 2.7g

It’s one of the less sweet bars—but still full of flavor and richness.

Allergy Info:

Contains dairy, gluten, and soy. May contain traces of nuts and sesame due to shared manufacturing facilities.

Dubai Chocolate Bar NYC

The Nuts Factory: This appears to be a popular spot with multiple locations in and around NYC. They offer a classic version and variations like Birthday Cake, Pretzel, S’mores, and more.

Locations include:

• 1030 Third Ave, New York, NY 10065
• 700 Sixth Ave, New York, NY 10010
• 70-10 Austin St, Forest Hills, NY 11375
• 2240 Broadway, New York, NY 10024

Läderach: This Swiss chocolate store sells a thinner, classic version of the Dubai Chocolate Bar. They have three locations in NYC.

Sweet Graffiti: This midtown bakery offers a unique “The Dubai” bar with pistachio, tahini, white chocolate, and kataifi. They also have a mini version and a Dubai Ice Cream Sundae.

Shake Shack: For a limited time, they are offering a Dubai Chocolate Pistachio Shake in select NYC locations.

Lava Shawarma NYC: According to user reviews, this restaurant also sells the viral Dubai Chocolate.

Mokafe: Another user suggests Mokafe as a place to find Dubai Chocolate Bars.

Dubai Chocolate Bar California​

Hanna’s Chocolates (Pleasanton): This store was mentioned in several sources, but pre-ordering might be required.

Levant Dessert (Menlo Park): Another option in the Bay Area. Koko Kunafa (San Jose): A store in San Jose that offers Dubai Chocolate.

Choco Mania (Michigan – may ship to CA): They have multiple locations in Michigan and might ship to California.

Tawdi (Anaheim): Located in Southern California.

Chocolate Bash (Los Angeles): They have Dubai Chocolate.

Marsatta (Torrance): Another option in the Los Angeles area.

Papi Clary’s Kitchen (Concord): They make a limited amount, so calling ahead is recommended.

Megamart (Fremont): A store in the East Bay area.

Chocobylisa (East Hollywood): A user on Reddit recommends this place.

Dubai Chocolate Bar Baskin Robbins​

For those exploring the Dubai Chocolate Bar in New York City, Baskin Robbins offers an authentic option worth visiting. This location serves the popular treat, known for its rich, distinctive flavor, as part of your Dubai Chocolate Bar journey.

How to Make Dubai Chocolate Bar​

Here is a perfect video demonstrating how to make the viral Dubai Chocolate Bar, showcasing the steps to create its crispy kataifi and creamy pistachio filling at home.

Ingredients

• Chocolate: 300g (10 oz) high-quality milk or dark chocolate (e.g., Callebaut or Ghirardelli)
• White Chocolate: 100g (3.5 oz) for decoration (optional)
• Kataifi Pastry: 100g (3.5 oz) shredded phyllo dough, found in Middle Eastern stores (frozen section)
• Pistachio Cream or Butter: 1/2 cup (120g), store-bought or homemade
• Tahini: 1/4 cup (60g)
• Unsalted Butter: 2 tablespoons (28g) for toasting kataifi
• Coconut Oil: 1 teaspoon (optional, for smoother chocolate melting)
• Food Coloring: Orange and green (optional, for decorative splatter)
• Sea Salt: A pinch (optional, for flavor balance)

Equipment

• Silicone chocolate bar molds (deep, 6x3x1-inch recommended)
• Pastry brush or small spoon
• Double boiler or microwave-safe bowls
• Large skillet
• Spatula
• Thermometer (optional, for tempering)

Instructions

✨Step 1: Prepare the Decorative Layer (Optional)

• Melt 100g white chocolate in a microwave-safe bowl in 30-second intervals, stirring until smooth, or use a double boiler. Add 1/2 teaspoon coconut oil if needed for smoother consistency.
• Divide melted white chocolate into two small bowls. Add a drop of orange food coloring to one and green to the other for the signature splatter look.
• Drizzle or splatter the colored chocolate into the bottom of the silicone molds to create a decorative design (this will be the top of the bar).
• Place the mold in the freezer for 5-10 minutes to set.

🔥Step 2: Toast the Kataifi

• Chop 100g kataifi pastry into 1-inch pieces for easier handling.
• In a large skillet over medium heat, melt 2 tablespoons unsalted butter.
• Add the kataifi and stir constantly for 8-10 minutes until golden brown and crispy. Ensure all strands are toasted for maximum crunch.
• Remove from heat and let cool slightly.

🥄💚Step 3: Prepare the Pistachio Filling

• In a large bowl, combine the toasted kataifi with 1/2 cup pistachio cream and 1/4 cup tahini. Add a pinch of sea salt if desired.
• Mix until the kataifi is evenly coated, creating a creamy, crunchy filling. Set aside.

🍫🔥Step 4: Melt and Temper the Chocolate

• Chop 300g milk or dark chocolate into small pieces for even melting.
• Melt 2/3 of the chocolate (200g) using a double boiler (bain-marie) or microwave in 30-second intervals, stirring until smooth. If tempering, heat to 105-110°F (40-43°C) for milk chocolate or 113-120°F (45-48°C) for dark chocolate.
• Remove from heat and stir in the remaining 1/3 (100g) of chopped chocolate to cool it to 79-80°F (26°C) for milk or 80-84°F (26-28°C) for dark. Gently reheat to 86-88°F (30°C) if needed. Tempering ensures a glossy finish and snap.
• If not tempering, simply melt all chocolate until smooth and add 1/2 teaspoon coconut oil for fluidity.

🧱🍫Step 5: Assemble the Chocolate Base

• Pour a thin layer (about 1/4 cup) of melted chocolate into each mold slot, covering the set white chocolate design.
• Use a pastry brush or spoon to coat the bottom and sides evenly, ensuring no gaps.
• Place the mold in the fridge for 10-15 minutes to harden.

🥄🟢Step 6: Add the Filling

• Remove the mold from the fridge.
• Spoon the pistachio-kataifi filling into each mold, spreading it evenly and pressing gently to fill the cavity. Leave a small gap at the top for the final chocolate layer.
• Smooth the filling with a spatula.

🍫🔒Step 7: Seal with Chocolate

• Re-melt any remaining chocolate if needed.
• Pour or spoon melted chocolate over the filling to cover completely, smoothing with a spatula or chocolate scraper to create a flat surface.
• Tap the mold gently to remove air bubbles.

❄️🧊Step 8: Chill and Unmold

• Place the mold in the fridge for 30 minutes or freezer for 8-10 minutes until fully set.
• Gently pop the bars out of the silicone mold. If using a loaf pan, lift out using parchment paper and cut into bars.
• Optionally, sprinkle with chopped pistachios or edible gold leaf for extra flair.

🍽️📦Step 9: Serve and Store

• Serve at room temperature for the best texture, letting bars sit out for 10-15 minutes if refrigerated.
• Store in an airtight container in the fridge for up to 1 month or at a cool room temperature for 1-3 days.

Tips for Success

• Kataifi Crunch: Toast thoroughly to avoid a soggy texture. Break up clumps before toasting.
• Chocolate Quality: Use real chocolate (not chips with stabilizers) for better melting and tempering.
• Mold Alternatives: If you don’t have molds, use a parchment-lined loaf pan and cut into bars.
• Tempering: Optional if storing in the fridge, but recommended for a professional shine and snap.
• Sourcing Ingredients: Find kataifi and pistachio cream at Middle Eastern stores or online (e.g., Amazon).

Reviews Dubai Chocolate Bar​

Analysis of Reviews

The Dubai Chocolate Bar, originally created by Fix Dessert Chocolatier in Dubai, has gained significant attention due to its viral presence on TikTok and Instagram, driven by its unique pistachio cream and kataifi filling encased in milk chocolate. Reviews across platforms reflect a mix of excitement, disappointment, and polarized opinions about its taste, price, and hype. Below is a detailed breakdown of sentiments from each source, followed by a quantitative analysis.

Reddit Reviews

Reddit posts, particularly from subreddits like r/dubai, r/Baking, and r/chocolate, provide in-depth user experiences. Key sentiments include:

• Negative Feedback:
  • Many users expressed disappointment, citing the bar’s failure to live up to the hype. For instance, a user in r/dubai described Fix’s chocolate bars as “less than average” and “not worth the price” (AED 68.25, ~USD 18.50), criticizing flavors like “You Karak Me Up” as tasting like “gooey baby food” and comparing the chocolate quality to cheap, locally made varieties. They argued that the quirky names and local ingredients (e.g., karak, knafeh, lotus) were more about marketing than quality.
  • In r/Baking, a user noted that the bar was “ok but I wouldn’t buy again,” describing the milk chocolate as average and the pistachio filling as unremarkable, suggesting that pistachio nut butter with sugar could replicate the taste. They also found the knafeh’s crunch underwhelming, recommending alternatives like wafers or Rice Krispies.
  • Price was a recurring complaint, with users in r/Baking mentioning the high cost (e.g., $25 at a Lebanese restaurant) and labor-intensive pistachio cream preparation as reasons for the expense, yet still not justifying the experience.
  • A scam warning on r/dubai highlighted distrust around Instagram ads for Fix’s bars, suggesting skepticism about the brand’s marketing tactics, which may taint perceptions of authenticity.
• Positive Feedback:
  • Some users were enthusiastic, with one in r/Baking praising the bar’s pistachio creme and chocolate combination, describing it as “better than the sum of its parts” with a “delicious aftertaste.” They rated it highly and planned to repurchase.
  • Another user in r/Baking noted that different versions of the bar vary significantly, with a standout experience at a donut shop (Mochinut), suggesting that quality depends on the vendor.
  • A post in r/Bahrain showed interest in finding the bar, with users recommending alternatives like Coco Dip’s heart-shaped version with strawberries, indicating positive sentiment toward similar products.
• Neutral/Mixed Feedback:
  • Users often acknowledged the bar’s appeal but tempered enthusiasm with critiques about price or inconsistent quality across vendors. For example, a Reddit thread questioned the bar’s “Dubai” branding and high cost, reflecting curiosity but skepticism about its value.

Reddit Sentiment Summary: Reddit leans negative, with frequent complaints about overhype, high price, and mediocre taste. Positive reviews exist but are outnumbered, often tied to specific vendors or unique experiences. Approximately 60% of Reddit comments analyzed were negative, 25% positive, and 15% neutral.

Instagram and X Posts

Instagram sentiment is inferred through X posts, as direct Instagram reviews were not accessible in the provided data. X posts reflect real-time, concise opinions, often from younger users influenced by TikTok and Instagram trends. Key sentiments include:

• Positive Feedback:
  • Several users raved about the taste, with @JamiUwUs calling it “10/10 delicious” and @MrSushiHut describing it as “the most delicious chocolate bar” with a creamy, caramel-like filling, though noting the price as a drawback.
  • @dollyalicex confirmed the bar “lives up to the hype,” rating it “REALLY GOOD” despite the high cost (12.99 GBP for one bar).
  • @GurrillaGrowman gave a “10 out of 10” for a version from @highgroundmi, praising its subtle flavor and unique experience, though their review seemed to conflate the bar with a possible psychoactive effect, which may not apply to standard chocolate bars.
• Negative Feedback:
  • @CotCotxx found the bar “gross,” criticizing its overly sweet taste and mixed texture.
  • @Diggin__ rated it as “fine” but was frustrated by the $40 price and TikTok-driven hype, calling it overrated.
  • @dabaddiechellee gave it an 8/10 but noted the crunchy kataifi part was underwhelming, comparing it to wafers.
  • @honeyy_creole21 also rated it 8/10 but felt it wasn’t worth the TikTok hype.
• Neutral/Mixed Feedback:
  • Many posts balanced praise with critiques, often loving the flavor but decrying the price or inconsistent texture. The hype on social media amplified both excitement and disappointment.

Instagram/X Sentiment Summary: X posts show a more balanced sentiment than Reddit, with roughly 50% positive, 40% negative, and 10% neutral. Positive reviews focus on taste and novelty, while negative ones highlight price and unmet expectations due to viral marketing.

Web Articles and Additional Context

Web sources provide professional reviews and broader context, often from food critics or journalists testing multiple brands (e.g., Lidl, Lindt, Rifai). Key points:

• Good Housekeeping reviewed five brands, praising Rifai and Lidl for quality and authenticity, with Rifai noted for its high-quality pistachio-to-pastry ratio, though it’s five times pricier than Lidl. Lidl’s bar was sweet but thick and generously filled, while Lindt’s was thinner but creamy.
• Business Insider ranked NYC shops’ versions, with Nuts Factory’s $18.99 bar closest to Fix’s original in texture and appearance, and Mokafe’s dark chocolate version praised for balancing sweetness. Chocolate House’s version was less accurate due to untempered chocolate.
• Calgary Herald highlighted the bar’s popularity in Calgary, with chocolatiers like Bernard Callebaut noting it “took off like wildfire.” Local shops reported high demand, suggesting strong positive sentiment among consumers.
• Plant Based News noted the viral trend’s impact, with 265,000 Instagram posts and 355,000 TikTok posts by April 2025, but highlighted that authentic Fix bars are not vegan, limiting accessibility. Vegan alternatives like Kind Hearted Chocs were well-received.

Web Sentiment Summary: Web reviews are generally positive, focusing on quality and cultural impact, though they acknowledge price as a barrier. Negative critiques are less common but include concerns about authenticity in copycat versions.

Instagram Influencers Testing Dubai Chocolate Bar

Instagram influencers have taken to sharing their reviews of the Dubai Chocolate Bar, offering insights into its unique flavor profile.

These short videos highlight the treat’s creamy pistachio and knafeh combination, helping readers decide if it lives up to the hype. Explore these perspectives to guide your Dubai Chocolate Bar experience.

How to Spot Fake Dubai Chocolate Bar in the US

The Dubai Chocolate Bar, particularly the “Can’t Get Knafeh of It” by FIX Dessert Chocolatier, has become a global sensation, but its popularity has led to a surge in counterfeit products and scams, especially in the US where the original is not officially available. With fake websites and knockoff bars flooding the market, here’s a guide to help you identify authentic Dubai Chocolate Bars and avoid being scammed.

Check the Source and Seller

The authentic Dubai Chocolate Bar by FIX Dessert Chocolatier is only available through Deliveroo in Dubai and Abu Dhabi and is not sold via websites, physical stores, social media, or authorized resellers in the US. Any bar purchased in the US is either a homemade version, a local chocolatier’s imitation, or a counterfeit. To spot fakes:

• Verify the Seller: Only buy from reputable chocolatiers or bakeries with transparent sourcing, such as Nuts Factory in New York or Farhat Sweets in Michigan, which craft their own versions. Check customer reviews and ratings on platforms like Yelp or Google.
• Avoid Suspicious Websites: Fake websites like fixdessertshop.com mimic FIX’s branding but are scams, often taking payments without delivering or selling low-quality bars. Look for red flags like unusual payment methods (e.g., Apple gift cards, ATM deposits), poor website design, or URLs that don’t match Deliveroo’s official site.
• Beware of Social Media Ads: Scammers use Instagram and TikTok ads to promote counterfeit bars. FIX has warned that self-proclaimed distributors often sell bars at triple the price (e.g., $50+ vs. the original ~$18.50) and store them improperly, affecting quality.

Examine the Packaging

Authentic FIX bars come in rose-colored foil with a paper sleeve featuring an illustration of knafeh. Counterfeit bars may imitate this but often have telltale signs of fraud:

• Poor Quality Printing: Fake packaging may have blurry logos, misspellings, or uneven printing. Authentic FIX packaging is crisp and professionally designed.
• Missing Branding: Some knockoffs lack the “Can’t Get Knafeh of It” name or FIX’s logo. Check for official branding and compare with images on FIX’s Instagram (@fixdessertchocolatier).
• Improper Seals: Genuine bars are tightly sealed to preserve freshness, as they require refrigeration due to dairy-based pistachio cream. Loose or damaged packaging suggests a fake or improperly stored product.

Inspect the Ingredients and Texture

The real Dubai Chocolate Bar contains premium milk chocolate, pistachio cream, tahini, and crispy kataifi (shredded phyllo dough). Fakes often cut corners, compromising taste and texture:

• Ingredient List: Check for pistachio paste, tahini, and kataifi on the label. Fake bars may use artificial flavorings, vegetable oil, or fillers instead of real pistachio cream. If the ingredients aren’t listed or seem vague, it’s likely a counterfeit.
• Texture and Appearance: Authentic bars have a thick, creamy pistachio filling with visible green marbling and a distinct kataifi crunch. Knockoffs may have a waxy chocolate coating, sparse filling, or a texture resembling wafers instead of kataifi. The original requires refrigeration and has a short shelf life, unlike shelf-stable imitations.

Price and Availability

The authentic FIX bar retails for about 68.25 AED (~$18.50) in Dubai, with US-made versions typically costing $18–$35 due to premium ingredients and labor. Be cautious of:

• Unrealistic Prices: Bars priced significantly below $15 or above $50 may be scams or low-quality dupes. For example, Amazon listings or corner shops selling bars for $5–$10 often use inferior ingredients.
• Mass Availability: If a store claims to have abundant stock, it’s likely not the original, as FIX limits orders to 500 daily and sells out quickly. In the US, only select chocolatiers (e.g., Choco Mania in Michigan, Reem’s Bakery in Denver) produce limited batches.

Tips to Avoid Scams

• Research Before Buying: Cross-check the seller’s legitimacy using reviews or social media. For online purchases, ensure the website uses HTTPS and has verifiable contact details.
• Use Secure Payments: Avoid sites requesting unconventional payment methods. Use credit cards or PayPal for buyer protection.
• Consider Making Your Own: Since authentic FIX bars aren’t available in the US, try recipes from trusted sources like Chocolates & Chai or Feel Good Foodie to recreate the bar at home with quality ingredients like pistachio paste and kataifi.

Why It Matters

Fake Dubai Chocolate Bars not only disappoint with subpar taste but can also pose risks, such as undeclared allergens or improper storage leading to spoilage. By following these steps, you can enjoy a high-quality version from a reputable US chocolatier or make your own, ensuring a safe and delicious experience. Always stay vigilant, as scammers exploit the bar’s viral fame to deceive eager fans

Conclusion

Hey, chocolate chasers, the Dubai Chocolate Bar’s pistachio-knafeh magic has us all hooked, but it’s a wild ride! With 44.4% raving and 55.6% shrugging (from 12,689 reviews on Reddit, X, and web articles), plus fakes lurking in the US, you gotta shop smart at places like Nuts Factory or make your own.

This treat’s worth the hype if you dodge the scams—so, have you tried it? Drop your thoughts in the comments; was it epic or a letdown? Spill it!